Who?
Does it matter? You don't need to know who I am, hence the mask.
All you need to know is that the thoughts I share are not chargeable. They come from me, and are a genuine piece of ingenuity that I believe can help you. Whether you are an individual, or the biggest brand in the world, my rates remain the same. No charge, no invoice, no favours.
I'll have noticed something I think can be improved, enhanced or created to help you or your business, and want to share it.
Why?
I've worked for over 35 years in business. For, with, alongside some of the biggest brands and smartest minds in the world. I've delivered hundreds of millions in investment, revenue and acquisition value.
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As an individual I've also learned many things from a life filled with challenges, tragedy and wonderment.
I've invented products, commercial concepts and strategic constructs that have gone on to generate billions in their own right - but I didn't have the time to take them there myself.
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Ideation is what fuels me. It's what wakes me in the early hours of the morning. What I don't have is the time or physical capacity to act on all of it.
I don't want to waste anymore. So here it is, my gift to you.
I'll take great pleasure watching from afar if you take my advice and turn it into something amazing. Enjoy.